What is AEO?

Answer Engine Optimisation (AEO) is the process of structuring your online content so AI assistants, voice devices, and search engines can understand, trust, and use your answers directly.

How AEO differs from SEO

  • SEO ranks pages; AEO earns citations in answers
  • SEO targets keywords; AEO targets questions & entities
  • SEO optimises links; AEO optimises extractable facts

Key AEO tactics

  • Structured data: FAQ, QAPage, HowTo, LocalBusiness
  • Clear Q&A writing with facts up front
  • Stats, glossaries and checklists AI can lift