AEO Stats & Methodology
How we measure progress: coverage, citations, engagement and technical quality — with definitions you can adopt.
Outcomes
AI Citation Coverage
Track how often your brand is referenced in AI answers across your highest-value topics.
| Metric | Definition |
|---|---|
| Topics tracked | Count of questions/entities in scope |
| Citations observed | Mentions/links recorded across tools |
| Coverage | Citations ÷ Topics (express as %) |
Behaviour
Q&A Engagement
Measure whether your answers are understood and helpful.
- Unique views to Q&A pages
- Engaged time / scroll depth
- CTA click-through (audit, contact, demo)
Completeness
Priority Question Coverage
How many of the questions that matter are answered, published and kept current.
- Identified vs published ratio
- Last-reviewed timestamps
- Owner per question (governance)
Foundation
Technical Quality
Signals that influence extraction and trust.
- Core Web Vitals (LCP, INP, CLS) pass rate
- Structured data validity and coverage
- Index coverage & canonical correctness
Methodology
How we collect data
- Periodic assistant sampling (prompts & queries)
- Brand-mention monitoring and link referrals
- Analytics events on Q&A interactions
- Schema and crawl diagnostics
Note: assistants evolve rapidly; we review definitions quarterly and note changes.
Next
Use these stats
Add these metrics to dashboards, set owners, and establish a monthly review cadence. Keep notes on changes in assistants that may affect measurement.
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